For Ben Johnson · The Tennis 101 · September 2026

Close enough to film.

A professional league in Atlanta where six people share one score on a clock, the crowd sits on top of the court, and the players are salaried employees who are contracted to be there for eight weeks. No campaign attached — we just think it is the most unfilmed thing in tennis.

An introduction · about four minutes

“This one you can have fun.” — in the stands, Atlanta

A gender-balanced Professional Team Tennis League

65Pro Arcs in 2027, up from 43
6On court at once — three women, three men
1h40mA complete match, on a clock
8 wksOne city, June to August

■ Your line, our problem

“I always say my page is to showcase tennis in a way that’s never been seen before.”

Ben Johnson · Tennis.com, 11 November 2025

There is a version of tennis in Atlanta that genuinely has not been seen, and the reason is dull: nobody has pointed the right camera at it. It has been broadcast — forty-three matches went out live this year — but broadcast is not the same as being filmed, and you know the difference better than we do.

Three women and three men on court for one team, sharing a single cumulative score, on a clock, finished inside an hour and forty. Every point counts the same whoever wins it. It looks nothing like the sport you have been shooting for three years, and it is forty minutes from a Delta hub.

■ What it actually looks like

There is no upper bowl. The crowd is on top of the court.

The arena seats hundreds, not thousands, and the front row is close enough to hear what players say to each other. Nine of this year’s events sold out. There is no long lens needed and no distance to fight — which is either the whole appeal or nothing, depending on how you shoot.

Other things in the frame: a running clock rather than deuce; the two-point Bolt that can turn a match in one shot; ball keepers who wear the team jersey because the single-ball rule makes them part of the side rather than staff; and a championship weekend that ends in smoke and confetti with six people on court instead of one.

INTENNSE Arena during a match, the crowd close to the court
INTENNSE Arena — the front row is the court

■ The part that is hard everywhere else

The players are employees. They are here for eight weeks and they are contracted to be available.

On tour, access is a negotiation with a press officer around people who arrive, play and leave, and whose whole professional instinct is to give away nothing. You have described the result yourself: a lot of time in press rooms and hotels.

Here, players are salaried W2 employees on a roster, in one city, for a whole season. They practise in the same place every day. They do community exhibitions as part of the job. Nobody has to be talked into being filmed, because being present is the contract. For someone whose currency is access rather than results, that is a structurally different thing from a tournament.

Players on court at INTENNSE
One roster, one city, one summer

■ Things you could do with it

None of these is a proposal. They are just what the place makes possible.

Play your way inThe Challenge Series is an open draw inside every event — sixteen men, sixteen women, anyone can enter. The top three of each earn a place on a team that plays a professional side that week. No ranking required, because most people entering do not have one.You said you wanted to enter tournaments
A season, not a weekEight weeks in one city, the same people, a table that matters in August because of what happened in June. Almost nothing you cover has a middle.Continuity
The city underneath itAtlanta has more league tennis players than anywhere in America — roughly sixty thousand adults playing in teams every week, in a place nobody films.The unshot market
The bit that movesIn 2028 the teams leave Atlanta for their own cities. If you start now you have the before.An arc

The first one is there because you have said twice in public that you would like to start entering tournaments and make something out of it. We are not going to pretend that was our idea.

■ Why we are writing

There is no ask attached to this.

We are not proposing a campaign, a deliverable or a deal, and we are not asking you to post anything. You have said you have reached the point of turning work down to avoid becoming a catalogue, and a cold brief would be exactly that.

We would rather you simply knew this existed — that there is a professional league in America built on a format you have not filmed, with players who are paid to be in the room. If you are ever curious enough to come and look at it, the door is open and you would owe us nothing. What you made of it, if you made anything at all, would be yours.

Season three runs June to August 2027. Anything before that is an empty arena and a practice court, which is sometimes the better film.